How To Rank Higher on Google

What_it_says_on_the_tin

If you have a website then I’m sure you want to know how to rank higher on Google – unless you are already in the coveted position 1, page 1 position for all of your keywords.

With the most recent Google update Penguin 2.0, some website owners will have seen that they’ve dropped in ranking and are now wondering what to do.   Higher ranking, means getting your website / business in front of more people which hopefully will lead to more traffic (visitors) and more business for you.  In this article, I cover 3 tips to get your website ranking higher.

Produce relevant, quality content.

Give Google what they want. It’s why Google exists and why it’s the most popular search engine.  If you search for something on Google and you are able to find exactly what you are looking for (relevant) and it meets your need or solves your problem (quality) then you will be happy…and Google will continue to be successful.

Here are some tips for you to put into practice:

Deliver what it says on the tin.

This is the reason that titles, descriptions, image alt tags and keywords are important.  They not only tell the search engines what your content is about but they also tell the searcher what to expect.  If the match between the search and the resulting listing is good, then there is a higher chance the search result will be clicked.  By making sure your on-page SEO is working well, you are making it easier for the search engines to find your content that is relevant to the search.

Don’t try to manipulate on-page SEO.  Instead, produce better content.  If visitors see your search result, click on it and realise it’s not relevant of high quality, then they will very quickly leave your site and this shows up as a high bounce in your analytics.

Keep it fresh.

If you want to rank on Google, then you have to give Google something to rank.  That means regularly adding fresh content – give the Google spiders something to feed on 🙂

This content can be a new page, a new post, a video, an infographic or a transcription and a link to a podcast.  You don’t need to publish content on your website every day but you should try to add something new each week or every couple of weeks minimum.  It takes time to produce quality content and like many business owners, time is one thing you don’t have a lot of!  Consider outsourcing some of your content.  You could pay someone to write a few articles for you, seek guest posts from other writers, create a video but then have someone else do the editing, transcription writing and even sharing it on other video sites.

People love case studies, real examples with real data, tutuorials and ‘how to’ content.   If you create fresh content, then your existing visitors will return to your website because they know there will be something new for them.  Google will find fresh content and index it.  The more content Google knows about, the better your chance of getting some of it ranking.

For some content ideas inspiration read How to Unleash the Power of Content “Ideas and inspiration for content that people love to share on social media” from Jeff Bullas including a slideshare presentation.

Be an Authority.

With the release of the Penguin 2.0 update, authority and brand are now even more important to help you rank better on Google.

What is Authority?

Authority is about being (or being perceived as) an expert in your subject matter.   It builds trust in you and your brand because people trust authorities – think police, fire fighters, military, security guards.  For the most part, they have instant authority and we trust them.

Still not convinced.  Read this post that recently appeared on Copyblogger “21 Reasons you Must Become and Expert

How to build online Authority.

One of the ways to build online authority that may help you rank better and more importantly get more people clicking on your listing on Google, is to put Google Authorship Markup on your site.   By adding Google Authorship Markup, you are telling Google, and searchers, that you authored a piece of content and Google will add your photo to the listing which in turn helps to boost your authority.

There are many posts explaining exactly how to do this, like this one on Kiss Metrics.

Google Authorship doesn’t in itself help improve your rankings…yet.

If you haven’t added Google Authorship Markup yet, then hurry up and do so because in this recent video by  Matt Cutts, from Google’s Search Quality team, he said

I think will continue to look at it to see how to use rel=author in ways that can improve search experience.

Amplify your content.

Once you’ve published your high quality, relevant content, with authorship attribution, you now need that content shared by other people to help it rank higher on Google.

If a lot of people are talking about something new or something great, it creates a buzz and you want to find out about it too.  It makes sense then, that if Google is getting lots of signals from different places across the internet that your content is creating a buzz, then it is more likely to rank higher than some other piece of content that no one is talking about.

Make it sharable

If people like your content, they might choose to share it with their community.  Make it easy for them to share by having social sharing buttons on your website.  Don’t make your visitors work for it because they won’t.

Ask people to share it.  Sometimes a simple call to action saying something like “if you liked this post, please share it” can help boost the number of shares.  If you don’t ask, you don’t get.

If you’re not prepared to market and share your own content, why should you expect others to?  After you publish your content, be sure to share it on social networks and other relevant places by:

  • Adding a link to your signature when you comment on other people’s blogs – but don’t spam the comments
  • Adding a link to your content in your email signature
  • Manually sharing a link to your post with a relevant comment on your social networks

Attract inbound links

Other people linking to content on your website from their site can help to push your site higher up the search results, providing the source of the link is relevant and good quality.

This is very important now.  In the past, link building was about getting as many links from as many places as possible back to your website in the hope that Google would rank your site highly because so many other sites were linking to it.  Not any more.  In fact, all of these old spammy, low quality links could now negatively impact your website and cause you to rank lower in the search results.  If you think you have low quality links pointing to your content, then it might be time to clean them up.

Having high quality, relevant sites linking to your content is a good thing, not only because it sends targeted visitors from that site to yours but also because it tells Google that your content is worth linking to and therefore worth ranking.

This article on Search Engine Journal,  is about creating sharable content and a common sense approach to link worthy content.

 

If you’d like us to advise what you can do to get your website ranking higher on Google , then order an Online Marketing Review for your business.

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