How to Create Content Faster

MarieForleo

Fact:  Small Business Owners are busy.

Fact:  Google and more importantly, your website visitors, subscribers, customers, like you to create new content for them.  Would you go back to the same store time and time again if they didn’t regularly refresh their stock?

Problem:  Coming up with content ideas, creating the content and sharing it takes time.  Time most small business owners don’t have!

Solution:  Marie Forleo put out a great video this week with 8 tips to help you create content faster.

Here’s are the tips with my spin added.

[dropcap2]1[/dropcap2] Flip the internal switch

Stop listening to your negative voice.  You know the one that tells you that you are not good at writing.  The one that tells you that you don’t have anything interesting to write about.   Stick a sock in that voice’s mouth and listen to your positive voice.

[dropcap2]2[/dropcap2] Begin with the end in mind

Think about what you want your audience to know or do as a result of reading your story or watching your video, then reverse engineer your content to deliver that.

[dropcap2]3[/dropcap2] Keep a topic list

When you read an article in a magazine or online or when a great idea pops into your head at 3am.  Write it down.  I use Evernote for this. I have a folder set up called “Content Ideas” and I clip URL’s, write myself a note and even take photos of magazine articles and them to the list.  If you’re not into digital media, just keep a paper list in your diary – really you still use a paper diary?

[dropcap2]4[/dropcap2] Make it short & sweet

We’re all busy!

[dropcap2]5[/dropcap2] Plan it out

Spend an hour to create a 3-6 month plan of topics (which you’ll have on hand from Tip 3!) think about upcoming events and dates to tie into and then use an editorial calendar to slot in when you are going to write about what.

[dropcap2]6[/dropcap2] Don’t write & edit at same time

Just write – spelling mistakes and all, get it out of your brain. Then edit later. I heard this from Ed Dale & it works!

[dropcap2]7[/dropcap2] Remember Parkinson’s Law

Work expands to fill the time allotted. So give yourself a time limit & stick to it.  Put yourself under pressure for 30 minutes, get it done.  Much better than procrastinating about  it and putting yourself under pressure for a weeks!

[dropcap2]8[/dropcap2]  Be the vessel not the source

This one was a bit woo, woo for me  – something about believing you are destined to deliver a message.  Here’s my spin on it.  You have customers who want to hear from you.  As a business owner – give them what they want.

Bonus Tips

A few extras I thought I’d add – because I like to go the extra step.

[dropcap2]9[/dropcap2] If you can’t create, curate.

Just like I’m doing here.  Add your views about a topic of interest to your audience.  Collate your best reads (in Evernote) and then share them with your audience with a comment from you about why you think they will benefit from reading / viewing.

[dropcap2]10[/dropcap2] Find your medium

If you don’t like to write, then find another way to share your message.  Create a video, record a podcast, draw a picture or take a photograph.

[dropcap2]11[/dropcap2] Get someone else to produce the content for you

You could invite someone to write a guest post for your blog.  You could pay a writer to write a series of articles for you.  You could interview someone about a topic and record it.

Of course, producing the content is just the starting point.  The next step is to share it with your audience and for them to share it with their friends and community.  If you liked this article, please use one of the share buttons to the left to share it with someone else.  If you have your own tips to add, then leave a comment below.

If you need to do more to grow your business online through Content Management or Online Marketing, we can help.

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6 Responses to How to Create Content Faster

  1. Monica Watts May 17, 2012 at 12:08 pm #

    This is great advice, thank u!

    • Suellen May 18, 2012 at 8:23 pm #

      Thanks Monica.

      I’m loving your videos. A great way to create content.

      Thanks for dropping by.

  2. Alethia S. June 7, 2012 at 3:53 am #

    Great read! I do have a question, concerning #5: If I were to create a list of content topics for a 3-6 month span, by the time I reach the 2nd month of topics, do I risk having “old news” so to speak? Hope that makes sense…

    • Suellen June 7, 2012 at 1:40 pm #

      Hi Alethia,

      Thanks for dropping by and for your question about planning content 3-6 months in advance. I hope I’m understanding your question correctly.

      Unless you are in a very fast moving industry or your topics are very technical then I don’t think they would date that fast. Remember, you are only planning the posts at this point, not actually writing them. For example, you could plan to post about “Recent Industry Update”and then when you sit down to write the content for that post, you would write it about whatever is current.

      I hope that answers your question. If not, please leave another comment and we’ll have another go!

  3. Darby July 18, 2012 at 5:20 am #

    Great tips!! I have found that anytime I come up with an idea for a title I write it down and reference it later when I sit down to work on my posts. Otherwise I will forget and many times it turns out to be a great title so I try to remember to do this when I have a place to write it.

  4. Trey Copeland August 13, 2012 at 1:32 pm #

    Definitely some good tips. I always have a problem coming up with new fresh content. If everyone would just relax and use these tips, it would make things much easier.

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