Weekly Online Marketing News Roundup – 29 May 2013

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The big news in the online marketing world this week is Google’s latest update, known as Penguin 2.0.  If you are doing the right thing when it comes to SEO, then you have no need to worry.  If you’re not sure what the right this is, get in touch!  Other stories this week include keyword tracking, Trip Advisor, Facebook updates and chats and email marketing.  I’d love to hear which of these articles you found most useful for your business.  Send me an email or leave a comment or voice message.

Penguin 2.0 – Are You at risk?

Real SEOGoogle has just updated it’s algorithm again and rolled out another big update – Penguin 2.0.  This update is focusing on advertorials and link selling websites.  So what do this mean for SEO as a means of  getting visitors to your website?  This article explains how Real SEO is the answer.

Tools to Track Your Keywords

Do you know for which keywords (search terms) your website is ranking well?  How about your competitors?  Here are 8 keyword tracking tips including some tools (free and paid).

How to Protect Your Reputation on Trip Advisor

Trip Advisor Reputation ManagementTrip Advisor.  Love it or hate it, if you are in the travel industry, you better make it work for you because it is the largest travel portal in the world.  This article, which includes a downloadable checklist, provides good advice on how to manage the reputation of your travel business on Trip Advisor.

Get More Out of Your Social Media Marketing

Social Media Examiner’s Social Media Marketing Industry Report  2013 (available for free download until tomorrow!) – highlighted 9 benefits respondents attributed to social media marketing.  This article takes each of these and provides actionable tips for you to implement.

Is Your Facebook Page Up To Date?

Facebook - The Kickstart BizHow long since you updated your Facebook Page details?  This article provides 11 checks to ensure your Facebook Page is up to date.  My own page needs work so I will be implementing these checks myself!

How to Host a Facebook Chat

Have you hosted a Facebook Chat?  I’ve participated in a few myself and they are fun and a great way to get engagement with your community.  Jodi from MyShabbyChicBoutique even uses Facebook Chat to occasionally run a live market to sell her gorgeous handmade goods.   This article explains how to host a Facebook Chat for business.

How to Make Your Email Marketing More Effective

Email MarketingIs email marketing part of your online marketing strategy?  This is part 7 of an 8 part post giving practical tips on how to make your email marketing more effective.  It covers, which tools to use, how often to email, how to double your open rate and more.   Make sure you go back and read the past articles.

 

 

If you have a question about online marketing, leave me a voice message with your question and contact details and I will get back to you with an answer.

 

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